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Nida Yasir draws ire on social media over live pedicure on morning show

During the recent show, aside from engaging in gossip with the female celebrities, live pedicures were also arranged for them.

Web Desk

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4 Dec 2023

Nida Yasir, Pakistan's renowned morning show host, has once again become a focal point on social media due to a unique yet controversial episode. The episode featured fellow actresses gathering for a spa on her show, which was broadcasted live.

During the recent show, aside from engaging in gossip with the female celebrities, live pedicures were also arranged for them.

Actor and social media influencer Tamkenat shared a screenshot from the show on 'X,' revealing the celebrities receiving live pedicures.

Tamkenat expressed her discontent in the caption, stating, "Morning show on ARY digital right now, where elite privileged women are getting live pedicures on tv, while discussing how disgusted they were by their body hair as teenagers."

Morning show on ARY digital right now, where elite privileged women are getting live pedicures on tv, while discussing how disgusted they were by their body hair as teenagers. pic.twitter.com/rl6vddjf9o
— Tamkenat (@TamkenatM) December 4, 2023

Digital journalist and researcher Sadia Ahmed endorsed Tamkenat’s viewpoint, expressing that the show is disturbing on multiple levels.

According to Saadia Ahmed, it is contributing to the promotion of body dysphoria among young girls.

This show is problematic on many levels. Peak classism, to say the least, as the women doing pedicure are rendered invisible and merely objects destined to serve the elite. It's also promoting body dysmporhia among young girls. It's NORMAL for women not to be hairless dolphins. https://t.co/yrhg7wfuwe
— Saadia Ahmed (@khwamkhwah) December 4, 2023

Body dysmorphic disorder is a mental health condition where individuals obsess over perceived defects or flaws in their appearance, causing them significant distress and anxiety.

Despite facing controversies, Nida Yasir has maintained a successful 16-year tenure as the host of the morning show. The show has garnered a devoted viewership, particularly among housewives who watch it with great enthusiasm.