PREDAXIS 2026 brings Pakistan’s creative industries together

Pakistan Public Relations, Event Management, Digital and Activations Association (PREDA) hosted its inaugural PREDAXIS conference. 

The conference named “Minus the Gatekeep,” took place in Karachi. It brought together business leaders, marketers, agency professionals, digital experts, event specialists, creators, academics and media practitioners.

Held at the Movenpick Hotel, the conference focused on collaboration, innovation and the evolving communications landscape. 

PREDAXIS’s official platform describes the initiative as an industry ecosystem designed to improve access to knowledge, networks and opportunities across PR, marketing, digital media, events and experiential sectors.

Moreover, academy award-winning filmmaker Sharmeen Obaid-Chinoy delivered the opening keynote.

Meanwhile Imtisal Abbasi of IAL Saatchi & Saatchi addressed leadership and creativity in the communications industry.

Panel discussions highlighted the growing importance of trust, transparency, authenticity and collaboration, alongside concerns about AI-driven disruption and potential job losses.

PREDA, which represents professionals across PR, events, digital and activations, has positioned PREDAXIS as a platform for strengthening industry standards, collaboration and talent development.