Watch: Untold Stories from Asia’s Largest Chili Market in Sindh

How did chili peppers travel from Mexico to the land of Sufis and transform into a trade hub? Grown and harvested by hardworking farmers, picked and sorted by women labourers, and auctioned off by local traders, this is the journey of fiery red chilies that ends up in kitchens across the world.

Welcome to Kunri — the chili capital of Asia. Nestled in the Umerkot district of Sindh, this small town is home to the largest chili market on the continent. 

Dialogue Pakistan brings you the untold stories of Kunri — a town with rich agricultural heritage that’s slowly fading into obscurity. Hear from the farmers who work hard in the fields and the traders who keep the market alive, as they share why their story matters for Pakistan. 

Watch the full video now on our YouTube channel.