Zara faces backlash over controversial ad campaign

Spanish clothing retailer Zara is facing backlash following the release of its latest campaign, "ZARA ATELIER. Collection 04_The Jacket."

The campaign has triggered a massive wave of outrage due to its use of controversial imagery that references sensitive issues.

Zara said that the central focus of its campaign, titled "The Jacket," is an exercise in concentrated design that aims to demonstrate the versatility of the garment. However, the promotional pictures have drawn severe criticism for employing unsettling imagery, including what appears to be bodies wrapped in a white body bag reminiscent of traditional Muslim burial attire. The campaign also features rocks, rubble, and a cardboard cutout resembling the map of Palestine.

The controversy has led to a significant number of people calling for a boycott of Zara, a brand that was not previously associated with supporting Israeli Occupation.

Social media platforms have been flooded with hashtags urging consumers to reconsider their loyalty to the brand, resulting in potential long-term damage to Zara's reputation.

As of now, Zara has not issued a public response or statement regarding the controversy.