Saudi Arabia to allow alcohol for non-Muslims at 600 designated zones ahead of FIFA World Cup

Saudi Arabia is set to ease its decades-long alcohol ban by establishing licensed zones where wine, beer, and cider will be available for non-Muslim visitors and tourists ahead of Expo 2030 and the FIFA World Cup in 2034.

This major policy shift aligns with Crown Prince Mohammed bin Salman's Vision 2030, which aims to diversify the economy by promoting tourism, and reducing reliance on oil revenues.

According to Arab media reports, at least 600 licensed zones will be established at major tourist destinations including NEOM, the Red Sea Project, and Sindalah Island.

Alcohol will be served in five-star hotels, resorts, and designated areas within these zones.

Consumption will be allowed only on-site; takeaway alcohol will be prohibited. Authorities will also ensure alcohol is not available in homes, shops, or outside licensed areas.

Retail distribution and public advertising of alcoholic beverages will remain banned.

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This is the first time in over seven decades that Saudi Arabia is relaxing its alcohol laws, though with strict limitations.

Only beverages with less than 20% alcohol content, such as beer, wine, and cider, will be permitted. Spirits and high-alcohol liquors will continue to be banned.

The alcohol ban for Saudi citizens and Muslims will remain in place, and alcohol will continue to be strictly prohibited in the holy cities of Makkah and Madinah.

Trained staff will serve alcoholic beverages to tourists, adhering to clear regulations and operational standards. Violations, including consumption or distribution outside the designated zones, will be punishable under Saudi law.