THIS smartphone brand overtakes Apple to become world No. 2 phone maker

Xiaomi has surpassed Apple in global smartphone sales for the first time since August 2021, according to preliminary data from Counterpoint Research's Smartphone 360 Monthly Tracker.

Xiaomi's success in 2024 is attributed to its revised product, sales, and marketing strategies. After a challenging period in 2022 and early 2023, the company streamlined its product lineup, focusing on standout models in each price range. 

Key markets such as India, Latin America, Southeast Asia, and the Middle East saw strong demand for Xiaomi's Redmi 13 and Note 13 series, offering affordable 5G capabilities. 

Xiaomi's entry-to-mid-tier devices performed well, while its premium segment gained traction with foldable and 'ultra' devices

Apple's seasonal slump in August, due to consumers awaiting new iPhone models, contributed to Xiaomi's rise. 

This year, the iPhone 16 series is expected to drive a significant surge in Apple’s sales, likely allowing the company to regain the number two

As smartphones become increasingly similar in technology and pricing, brands differentiate themselves through innovations in device design and generative AI features.