McDonald’s lost $7bln in boycott over Israel support, says CFO Ian Borden
Web Desk
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17 Mar 2024
The boycott of McDonald's over its support for Israel has badly affected its sales in the Arab region and the Islamic world.
Ian Borden, McDonald's Chief Financial Officer, revealed that the boycott campaign resulted in staggering financial losses of approximately $7 billion within hours of its initiation.
Speaking at the Global Consumer and Retail Conference, Borden conceded that comparable sales in the first quarter within McDonald's licensed international developmental markets were expected to be "slightly lower" than the preceding three months.
McDonald's is just one of several Western franchises targeted by a boycott campaign over their support for the Israeli Occupation Forces (IOF). Other companies on the list include Burger King, KFC, Pizza Hut, Coca-Cola, Pepsi, Puma, Starbucks, and Zara, all of which either openly support Israel or have financial ties with the country.
Since the onset of Israel's war on Gaza, the IOF have caused the deaths of over 31,000 Palestinians, with a significant number of casualties among children and civilians. The conflict has forcibly displaced over 80% of the Gaza population.
Reports from the UN confirm that numerous children in Gaza are succumbing to starvation as Israel's blockade restricts access to aid, pushing Palestinian populations into a state of famine.
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