American rapper Nas partners with Talha Anjum, other Pakistani artists

In an exciting development for Pakistan's music industry, Grammy award-winning American rapper Nas’s label, Mass Appeal Records, has partnered with several Pakistani hip-hop artists to showcase the country's musical talent on the global stage.

Artists including Talha Anjum, Umair, Maanu, JANI, and Blal Bloch have been approached by the label to represent Pakistan’s thriving hip-hop scene internationally.

Previously, in 2019, Mass Appeal Records signed several Indian artists, including DIVINE, AP Dhillon, and Karan Aujla. Now, its co-founder Nas has expressed enthusiasm for collaborating with Pakistani musicians.

“The energy and talent in Pakistan are truly inspiring, and we are looking forward to this exciting new chapter,” Nas said.

Nas, a globally renowned hip-hop artist, co-founded Mass Appeal Records to bring diverse cultural perspectives to the world of music.

Young Stunners’ Talha Anjum and Karachi-based singer Umair shared their excitement about the collaboration, expressing gratitude for the opportunity to present Pakistan’s hip-hop scene to an international audience.

Lahore-based artist Maanu also hailed the partnership as a crucial milestone for Pakistan’s flourishing music industry.

This collaboration between Pakistan’s emerging artists and a globally recognised label marks a significant boost for the country’s music industry, highlighting its untapped talent and creativity on an international platform