Amazon executive wins hearts by wearing Pro-Palestine necklace in official video

Amazon executive wins hearts by wearing Pro-Palestine necklace in official video

The necklace was visible in a company video promoting an event in Las Vegas.
Amazon executive wins hearts by wearing Pro-Palestine necklace in official video

Web Desk

|

15 Oct 2024

Amazon Web Services' vice president, Ruba Borno, has earned praise from netizens for wearing a pendant shaped like Israel's map with the Palestinian flag. 

The necklace was visible in a company video promoting an event in Las Vegas.

Borno, a Palestinian native who fled Kuwait with her family during the first Gulf War in 1990, has received widespread support for her subtle yet powerful statement.

"The video shot was not meant to be a political statement, but we've taken down the video and will repost a new one in the coming days," the e-commerce giant said in a statement.

However, netizens have lauded Borno's gesture, calling it a symbol of solidarity with the Palestinian people.

The conflict began on October 7, 2023, when Hamas carried out an operation in Israel, killing 1,200 people, including 350 Israeli soldiers, and taking 250 hostages.

In response, Israel launched a series of airstrikes on Gaza and initiated a ground operation, which continues to this day.

The ongoing Israeli aggression in Gaza since October 7 has resulted in approximately 42,000 killed, over 98,000 injured, and more than 10,000 people missing.

The World Food Programme reports that 96% of Gaza's population faces acute food insecurity, with 2.15 million people at crisis levels of hunger or worse. 

The Israeli army has blocked 83 percent of food aid and destroyed or seized over 75 percent of Gaza's farmland, further entrenching the humanitarian crisis.

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