India boycotts US brands amid rising anti-American sentiment over tariffs

Following the imposition of heavy tariffs on Indian goods, US-based multinational companies, including McDonald’s, Coca-Cola, Amazon, and Apple, are facing growing calls for boycotts in India. 

Business sentiment has shifted toward a more cautious pessimism, reflecting the rise in anti-American sentiment in response to the new trade policy.

According to Reuters, the boycott stems from an executive order issued by US President Donald Trump on August 7, which slapped an additional 25% tariff on Indian imports of Russian oil.

This move placed India among the countries facing the highest US tariff rate of 50%, triggering outrage among Indian businesses and consumers.

As one of the most populous nations, India represents a major market for American brands, which have seen rapid growth in the country.

Read: India slams US over new 25% tariff hike, terms it 'unfair, unreasonable'

International labels are often associated with status and upward mobility, further fueling their popularity.

India is also a leading market for global platforms like Meta’s WhatsApp, as well as food chains such as Domino’s and other international restaurant brands. Beverages like Pepsi and Coca-Cola reportedly generate billions in daily sales.

Similarly, the opening of new Apple stores or promotional offers at Starbucks often draws massive crowds.

Although there is no concrete evidence yet of a decline in sales, a rising movement, both online and offline, is urging consumers to buy local and avoid American products.

This growing push for economic nationalism follows the US tariff decision, which has strained relations between Washington and New Delhi.

Read: Modi to visit China after 7 years amid strained ties with Trump admin

Meanwhile, Manish Chowdhary, co-founder of Indian beauty brand Wow Skin Science, posted a video message on LinkedIn calling for support for Indian farmers and startups.

He urged consumers to turn "Made in India" into a global obsession, drawing inspiration from South Korea’s success in popularising its food and beauty products worldwide.

Chowdhary criticised the trend of Indian consumers favouring imported goods while domestic brands struggle for recognition in their own country.