Starbucks to lay off 1,100 workers amid declining sales after Gaza war

Global coffee giant Starbucks has announced the layoff of 1,100 employees due to declining sales.

CEO Brian Niccol stated that the decision aims to make the company more efficient and productive. Niccol, who was appointed as Starbucks' CEO in 2024, previously led Chipotle Mexican Grill out of a financial crisis.

Starbucks clarified that store staff will not be affected by the layoffs, and the company will continue investing in improving customer experience and operational efficiency.

Additionally, some less popular beverages, including White Hot Chocolate and certain Frappuccino drinks, will be removed from the menu to streamline offerings.

Read more: Starbucks shuts down 50 stores in Malaysia due to boycott

Starbucks currently employs over 211,000 people in the U.S. and more than 150,000 worldwide.

The company has also faced global backlash and boycott campaigns, particularly from the Muslim community, over its perceived support for Israel.