Chinese influencer loses 1.4 m followers after beauty filter glitch during live streaming

In the world of social media, a recent incident highlighted the impact of digital beauty filters. During a live stream, a Chinese influencer experienced a sudden glitch in her beauty filter, revealing her real face. Within moments, she reportedly lost approximately 140,000 followers.

The viral four-second clip shows the influencer’s face reverting to its natural appearance, displaying the skin’s texture and signs of ageing. Within a few seconds, the filter was reactivated, restoring the bright, youthful appearance her followers were accustomed to.

Viewers immediately noticed the change, observing the transformation from a young, attractive appearance to that of a mature woman.

The clip circulated rapidly, sparking discussions online and prompting the significant drop in followers.

Social media reactions were mixed. Some users criticised the influencer for “misleading” her followers, while others praised her natural appearance, describing it as more authentic and beautiful.

The incident also underscores the broader conversation around the negative effects of beauty filters, online fame, and the growing demand for authenticity.

Experts note that while artificial enhancements may attract temporary attention, genuine presentation fosters long-term support.

According to analysts, “Society remains biased towards outward beauty, which is why many rely on filters to avoid criticism of their natural appearance.”

This incident mirrors a similar event in 2019, when streamer Your Highness Qiao Biluo’s beauty filter failed mid-stream, revealing her actual age of 58.