Meta deletes 10 million Facebook accounts in crackdown on spam, AI-generated content

Meta announced on Monday that it removed nearly 10 million Facebook accounts during the first half of 2025 as part of its continued efforts to combat spam and inauthentic activity on the platform.

The company said that the initiative supports its broader goal of maintaining a relevant and trustworthy user experience.

According to Meta, many of the removed accounts were impersonating well-known content creators and disseminating low-quality or AI-generated content, often referred to as “AI slop.”

This action forms part of a wider strategy to reduce spam activity and elevate original content from verified and credible sources.

In addition to the mass account removal, the company took enforcement measures against approximately 500,000 other accounts involved in manipulative tactics. These measures included reducing the visibility of their comments and limiting the distribution of their posts, thereby curbing their ability to monetize low-quality content.

Meta also highlighted the use of advanced detection tools to identify and restrict duplicate videos and images, particularly those shared without proper attribution to original creators.

This crackdown comes amid Meta’s increased investment in artificial intelligence. CEO Mark Zuckerberg recently disclosed plans to allocate “hundreds of billions of dollars” toward AI infrastructure, including the development of the company’s first AI supercluster, expected to launch next year.