How much will Pakistan and India earn from today’s match?

For cricket fans around the world, a match between India and Pakistan always carries exceptional significance.

However, this contest is not confined to sporting rivalry alone; it is also regarded as one of the most lucrative events in global cricket.

Clashes between the two traditional rivals are considered the highest revenue-generating fixtures for the International Cricket Council (ICC).

Estimates suggest that the commercial value of a single India–Pakistan match can range between $200 million and $250 million, equivalent to approximately Rs56–70 billion.

India plays the most influential role in global cricket revenues. It is widely believed that more than 70 per cent of worldwide cricket income is generated from India. As a result, the Board of Control for Cricket in India (BCCI) receives the largest share of the ICC’s annual earnings.

Under the ICC’s current four-year financial cycle from 2024 to 2027, the BCCI is set to receive around 38.5 per cent of the ICC’s total revenue.

This share is so substantial that it exceeds the combined allocation of England, Australia, Pakistan, New Zealand, Sri Lanka, the West Indies and Bangladesh.

Based on this distribution, the BCCI’s share from ICC revenues is estimated at around Rs65 billion.

In contrast, the Pakistan Cricket Board (PCB) receives 5.75 per cent of ICC revenues, amounting to roughly Rs9.5 billion, highlighting the stark disparity between the two boards.

Despite this imbalance, analysts note that the sheer popularity of India–Pakistan matches, massive television audiences and advertising demand ensure that both teams benefit financially, as a single encounter generates huge sums through broadcasting rights and sponsorships.

As a result, the India–Pakistan rivalry not only delivers high drama on the field but also occupies a central position in the global cricket economy, where the influence and financial weight of both nations are clearly evident.